Web analytics Case Study Example | Topics and Well Written Essays - 2250 words

Web analytics - Case Study Example Photo box is an online based digital photo and e-card sale website with about eleven million users across the globe. The continued use of the Internet inspired photo box to use analytics to get more clients across the globe. Photo box analytics strategy was to understand the clients perfectly well. Data from clients was obtained through surveys, live chats, online community posts and focus groups. The data obtained was used to segment the customers into different segments depending on their location, behavior and tastes and preferences. Photo Box divided its clients into six different segments depending on these parameters. The various segments had varying tastes and demographics. All the customer data in each of the segments were profiled in a quest to understand them even better and provide products and services according to their tastes and preferences. The data were then used to predict future demand of the products and services from the customers. Analytics also helped photo box to make better decisions when doing their marketing in the different market segments leading to relatively higher conversion rates (Glagowski, 2010). OutcomeAt the same time, the company was trying to make it easy for the 350 staff to manage and profile the eleven million clients across the globe. Implementation of the analytics strategy at photo box had significant outcomes. The company could   do better intelligent and specific marketing to clients depending on their profiles and tastes and preferences.... The continued use of the Internet inspired photo box to use analytics to get more clients across the globe. Photo box analytics strategy was to understand the clients perfectly well. Data from clients was obtained through surveys, live chats, online community posts and focus groups. The data obtained was used to segment the customers into different segments depending on their location, behavior and tastes and preferences. Photo Box divided its clients into six different segments depending on these parameters. The various segments had varying tastes and demographics. All the customer data in each of the segments were profiled in a quest to understand them even better and provide products and services according to their tastes and preferences. The data were then used to predict future demand of the products and services from the customers. Analytics also helped photo box to make better decisions when doing their marketing in the different market segments leading to relatively higher co nversion rates (Glagowski, 2010). Outcome At the same time, the company was trying to make it easy for the 350 staff to manage and profile the eleven million clients across the globe. Implementation of the analytics strategy at photo box had significant outcomes. The company could do better intelligent and specific marketing to clients depending on their profiles and tastes and preferences. Within a short time, the company had been able to get 16% new clients from the marketing. There was a 14% increase in sales of photo box products and services. Email open rate to clients sent increased to 33% while the website click rate increased to 35%.

Forensic Psychologist Research Paper Example | Topics and Well Written Essays - 1000 words

Forensic Psychologist - Research Paper Example e a career and education path, I knew that my set of academic skills and personal interests placed me on a clear course to become a forensic psychologist. This essay examines why I would like to become a forensic psychologist and the necessary steps that must be taken to pursue this career path, with particular consideration for forensic psychologists in the Federal Bureau of Investigations (FBI). There are many reasons I would like to become a forensic psychologist. As articulated above, my particular interest in solving crimes greatly inspired my research into the field. Still, there are many other reasons this profession appeals to me. Perhaps the most pervasive reason is that becoming a forensic psychologist allows me to contribute to society in a positive and pro-active way. I believe that one of the important aspects of life is living a meaningful existence. While meaning has different connotations for different people, to me it means that I follow a morally sound path that helps others. In becoming a forensic psychologist I would be able to satisfy these elements and help bring justice to people who have been wronged. In addition to this aspect, the career of forensic psychology has considerable intellectual interest for me. Forensic psychologists, â€Å"work for both the Public Defender and the State Attorney and are oftentimes called upon to investigate critical psy chological issues within the court proceedings† (Adler, p. 4). Such investigations oftentimes involve interviewing and developing psychological assessments for a variety of criminals. In these regards, I am very interested in the motivations of individuals that choose to commit crimes. I believe that it would be intellectually satisfying to be able to delve into the minds of these criminals and gain a chance to investigate such abnormal psychological functions. The forensic psychologist profession involves a number of functions. As noted, the forensic psychologist works for Public Defenders,